![]() Hanna-Barbera's next comic book licensor was Marvel, which gave him only one issue, dated March, 1979. A later series from Charlton was even more short-lived - five issues, November, 1970 through July, 1971. The comic book lasted ten issues, the last of which was dated December, 1968. In #3, he ran against Yogi Bear for president, putting him in company with such other toon candidates for the Oval Office as Betty Boop and Andy Gump. The combination was popular enough to be picked up by ABC on Janua rare example of a syndicated show moving to a network, rather than vice versa.įollowing standard practice of the time, Magilla began starring in a Gold Key comic book shortly after his TV show began. ![]() In 1965, the latter switched places with Breezly & Sneezly, a back-up on Peter Potamus. Magilla Gorilla's back-up segments were Punkin' Puss & Mushmouse, and Ricochet Rabbit. ![]() The standard half-hour cartoon show format of the time was three segments, each about as long as a theatrical cartoon, and each with a different star. Peebles's voice was provided by Howard Morris ( Atom Ant, Gerald McBoing-Boing), Ogee's by Jean VanderPyl ( Wilma Flintstone, Rosie in The Jetsons), and Magilla's by Allan Melvin (various voices in Smurfs and TaleSpin). Why Peebles never hit on the idea of simply giving Magilla to Ogee was never satisfactorily explained. The only one who actually wanted him for a pet was a little girl named Ogee, but she could never scrape together enough money, no matter how inexpensive he got. People would occasionally buy Magilla for various purposes (such as to turn loose and hunt down as a trophy, or for use as an experimental animal), but what with one mishap or another he'd always wind up back at the store by the end of each cartoon. Magilla's asking price got lower and lower, as the big ape spent his days eating up most of the store's profits. Peebles, the owner, had been trying with increasing desperation to sell him since the lovable anthropoid was a baby. Magilla was a resident of Peebles Pet Store. The trend toward fully coordinated merchandising blitzes started with The Magilla Gorilla Show. Within a couple of decades, television animation was to become notorious for that sort of built-in merchandising - some said such '80s shows as He-Man, Jem and Rainbow Brite Thus, when the show debuted (in syndication, on January 14, 1964), they were ready to roll with licensed tie-ins. In developing the character, Hanna-Barbera collaborated with Ideal Toys. And yet, in one respect (if not a very "respectable" one) he was a pioneer in his own right. Magilla Gorilla came years after the pioneers of TV animation, such as Crusader Rabbit and Tom Terrific. Please contribute to its necessary financial support. If this site is enjoyable or useful to you, MAGILLA GORILLA Original Medium: TV animation
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